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Launch

Consumer App Product Launch

Spin up a creator team before and during launch week to drive installs and first-session activation.

Ideal For

  • B2C iOS/Android apps
  • New feature launches
  • Waitlist-to-launch transitions

Implementation Steps

  1. Create company page with launch-specific headline and CTA.
  2. Enable TikTok + Instagram as required creator platforms.
  3. Set cumulative rewards by weekly views and engagement quality.
  4. Launch 7-day owner challenge for top 10 creators by views.
  5. Wire /go conversion callback to signup or install event.

Owner Config Defaults

Headline: Help launch our app and get rewarded for real performance

CTA: Join Launch Team

Platforms: tiktok, instagram

Rewards: Cumulative weekly view tiers + bonus for top challenge performers

Marketer Brief Defaults

Mission: Show relatable before/after transformation from using the app.

Output: 4 promotional short-form videos per week minimum.

CTA Style: Outcome-first CTA with direct bio-click instruction.

Primary KPIs

  • Bio link clicks
  • Signup conversion rate
  • Cost per activated user